An influential strategic thinker, leader and effective problem solver, creating productive processes, collaborative work environments and positive customer experiences. Through this, teams are empowered to think beyond the given task to better understand how they can influence their company's mission to deliver with more purpose and thought, resulting in highly successful brand communications to achieve business goals. A few of my deepest passions include: brand evolution and loyalty, story telling, professional and team development, product marketing—and through design, copy and concept—creative solutions to make people think and want to be part of what we're doing.
Specialties: marketing, advertising, communications, creative direction, branding, email marketing, website design, direct mail, customer engagement, customer retention, video production, social media
While at the National Association of Professional Women, I conceptualized event branding and theme, created and planned functional and aesthetic signage, programs, badge systems, promotional products, communications to members (creative and strategy), websites and more.
Booth redesigned to fit 10x20 and 20x20 space reflecting more sophisticated, cleaner branding. Designed with customer in mind with bags for carrying materials and seating with tables for meetings.
Provided design, creative direction and campaign concepts to build lead generation strategies for implementation. Campaigns deployed through multiple channels including LinkedIN, NAPW.com, direct mail and magazine print.
Customized Wild Apricot membership website to meet WLC needs. Main goals of site are to convert visitors to event registrations and returning visitors and event attendees to members. Created simple, clean, positive WLC brand that looks related to AMA, with it's own personality and uniqueness for women.
Updated enterprise section of amanet.org to reflect evolving brand and update outdated content. Prioritized content on page, added credibility with testimonials and client logos, added lead generation component with free download and made overall experience more user-friendly.
Updated project management PDU page with current content and new design to reflect evolving AMA brand and new project management standards. Page functionality change as well with dynamic content based on category. Courses are now clearly organized with PDU breakdown as well.
Conceptualized and designed plan and communications for retention and renewal initiative. Email and direct mail were used in this campaign.
Designed and managed ads from concept to completion including negotiating prices for all ad space while at Flashpoint and Creative Media Agency.
Here is a sampling of various brochures and catalogs that I have produced and prepared for print production.
2017 AMA Women's Leadership Center 1-Day Event